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Kaiser Permanente Buys Clean Energy to Heal the Climate
More and more Americans are experiencing the physical impacts of climate change – and the health sector is rising to the challenge. They’re working not only towards healthier patients, but healthier...
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The Unlikely Merging of Sustainability and Auto Racing
When elections roll around, NASCAR fans are often touted as a symbol of mainstream America. So it’s heartening to discover that this demographic is actually quite eco-friendly – according to a NASCAR...
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The Best Way to Reach Eco-conscious Consumers
As the number of people who care about climate change grows, so does the market for sustainable products. Where once this was a niche category for high-income urbanites, now there are goods and...
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How Companies Are Helping Everyone to Profit From Solar
One of the most effective ways to get people on board with climate solutions is to emphasize the co-benefits – the ways solutions can improve life for multiple sectors of society. Google and SolarCity...
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Strengthening the Link Between Business and Conservation
More and more companies are striving to make sustainability part of their business. But meeting their commitments can be a challenge – especially if their supply chains involve commodities like...
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What Can the Anti-Tobacco Movement Teach Us About Kicking Our Fossil Fuel...
A dangerous product that has millions of people addicted. A vast industry becoming enormously wealthy off this addiction. A powerful lobby spending fortunes to protect that industry. Does this sound...
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How to Tell a More Compelling Sustainability Story
As more companies embrace sustainable business practices as both smart and ethical, they are sharing their efforts and touting their accomplishments – and rightfully so. It’s important for consumers...
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Ben & Jerry’s New Flavor Sends a Powerful Climate Change Message
With something as abstract as climate change, metaphors can be a powerful communication tool. One great example is the campaign for Ben & Jerry’s new ice cream flavor, “Save Our Swirled,” which...
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New Weather Channel Series Makes the Conservative Case for Climate Action
For true audience engagement, the messenger is often just as important as (or even more important than) the message. A new series of videos about to be launched by the Weather Channel aims to engage...
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How to REV Up Your Clean Energy Engine
REVving Up at VERGE I recently attended my first GreenBiz VERGE conference. With much anticipation, I looked forward to meeting more of my tribe – those professionals committed to championing...
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